Our History

The Royale Group is a 3rd generation, privately held company, founded in 1986 by Lindsay Logue in Paramus, NJ. Originally, the company focused on being a distributor of specialty fluorine chemicals, pigments, and iron oxides. Over the decades, we’ve grown into a diversified chemical solutions provider, adapting to the needs of customers and the industries we serve, and we have recently expanded into the manufacturing space. 

1986

Lindsay Logue founded Royale Pigments and Chemicals. He was instrumental in the Rockford Pigments acquisition and in Interox, one of Laporte’s joint ventures with Solvay.

1990

Royale expands into Asia with long-term partners in China and India.

2000

The Royale Group became a verified member of the Alliance for Chemical Distributors, whose role is to take action in Responsible Distribution of chemicals through a rigorous 3rd party audit  (ACD, formally NACD, National Association of Chemical Distributors). Various members of our organization who actively participate in this organization have served in board positions and on committees in the 25 years since joining.

2002

John Logue, Lindsay Logue’s son, joined the company. He reorganized the specialty fluorine products and launched AWSM Industries, named with the first letter of Lindsay’s four grandchildren.

2005

Acquired the Shorechem division, expanding into specialty chemicals from Marcus Hook. Lindsay stepped back in 2005 and remained emeritus until 2018.

2019

The Royale Group received the honor of winning Distributor of the Year from the ACD.

2020

Acquired AWSM Solutions (formerly IMS Chem-Blend) for manufacturing and on-shoring, moved our corporate headquarters to Bear, DE.

2022

Added Royale Manufacturing in Seaford, DE, a former BASF facility.

2023

Matt Logue, 3rd generation, joins Royale. Awarded Ecovadis Certified Bronze.

2024

Expanded manufacturing operations with large capital investments to meet customer needs.